In 1999, Libor and I founded SYMBIO as a digital studio. Since then, we have grown into a new type of agency that’s focused on building strategies, brands, content and campaigns beyond digital boundaries. Even though this field is incredibly popular, I like to think of it as a craft that should be handled properly. I want us to create meaningful work with a higher purpose than just something of commercial value. I believe that the way we work, live and think in SYMBIO reflects our commitment to the contributions we are making to Czech society.
Honza was lucky that he could turn his curiosity into a career. Every day he works to become less dumb and experiences from agencies such as Ogilvy, Symbio, Havas, Zaraguza and Y&R, help him to improve his skills that can solve problems with creativity and strategic thinking, developing solutions and innovations for today’s rapidly changing marketing environment.
He tries to help young people to raise their carrier with some side projects. He helped with Young Lions competition for many years, every workday he shares creative ideas on insight.cz, he is publishing educational e-books and making tools for strategic planners, because he knows how difficult it is to find a great mentor that helps you to be successful in advertising industry.
Petra started her career in media and PR working for top tech clients and non profits (Microsoft AVG, TEDxBratislava). But for her love for digital communication, social networks and innovation, she co-founded Czech branch of Slovak independent digital advertising agency Triad in 2011. Since then and under her leadership, the agency works for top Czech and international brands (such as Pilsner Urquell, Velkopopovicky Kozel, Pribináček, Lučina, Jihlavanka, Kofola or IKEA) and won several creative, media and effectivity awards. “In Triad we are not divided into digital and non-digital people Despite receiving a number of awards we are well aware that we’re not advertising kings of the world, which is actually not our goal.or into creative and non-creative ones. From the very beginning, creative processes are shared by all employees, from copywriters to programmers.We do things in a way that makes sense to us, makes us happy, pleases our clients, leads to the results speaking for themselves, and makes us feel good at work.” Petra loves her job, dogs and Instagram friendly houseplants.
Combining his creativity and entrepreneurial spirit, Pavel teamed up with an ambitious group of
individuals to create the Bistro Agency in 2007. His tasks were simple, prepare new digital strategies
and mind blowing designs.
Globally focused, Pavel left the Bistro agency in 2012-2014 to gain an international experience at Leo
Burnett in Kuala Lumpur, Malaysia. Pavel values his international experiences, using travel as an
opportunity to gain insight, and perfect his craft. His art direction has won various awards, and has
reinforced how the power of the right visuals can help brands tell memorable stories.
Since his return to the Bistro agency, Pavel has hit the ground running, taking up the flag as Creative
Director and working on campaigns for major brands like Skoda Auto, Vodafone, Google, Ceska
Sporitelna, AMC, MasterCard, SazkaBet etc.
Daniel became addicted to the “web” immediately after their first connection, 23 years ago. Following his addiction, online marketing has been his primary field of experience for more than 12 years, out of which 8 spent in media agencies.
Since 2015 Daniel plays key role in Wavemaker Czech (former MEC) leading more than 20 online specialists as Head of Digital. His responsibilities are much wider, such as key negotiations and communication strategies development for key clients such as Česká spořitelna, Beiersdorf, Asahi, Vodafone and many others.
In offline world, his hobbies are cooking, photography, architecture and interior design.
David spent almost 25 years in communication business: copywriter in MARK BBDO, creative director of JWT, GREY, LOWE and DDB, managing director of RED CELL and ATTENTION!MEDIA. In 2012 he opened his own integrated communication agency CREAM PRAGUE, focused on innovations in creativity & media. 10 months later he launched CREAM’s online sister, DREAM DIGITAL.
David had won multiple local and international awards for his works for HEINZ, KIT KAT, ALLIANZ, KORUNNÍ, MC DONALD’S, VODAFONE, T-MOBILE, JÄGERMEISTER and others: Nutcrackers (ADC Czech), Golden Drum Grand Prix, Golden Crystal Méribel, Effies, The New York Festival etc.
He was member of jury of ADC Europe and The New York Festival. He loves his family, mountains & jazz. Every 2 weeks he produces and hosts 2 live radio jazz shows: BLUE TRAIN on Radio 1 and JAZZ UPDATE on CRO VLTAVA.
Professional career commenced in several BTL, production, PR and advertising agencies including Lowe GGK, Saatchi&Saatchi and Wiktor Leo Burnett. Followed by media agency STARMEDIA Co., which he has been leading since 2004 and co-owns agency’s parent company Kreator, a.s. since year 2007. Key highlights of his successful journey within the agency are: affiliation to Starcom Mediavest Group (nowadays Publicis Groupe), The most innovative agency of the decade award (FLEMA),
co-founder of Vivaki Exchange buying house as well as digital agency digita.sk, social content agency Socialists, etc.
Enthusiastic lector on several Universities and frequent speaker & discussion participant on conferences focused on marketing and communications taking place in Slovak and Czech republic. Back in the days established self-developed unique course Media agency on Pan European University, Faculty of Mass media in Bratislava. Manifold judge on domestic as well as international festivals and competitions focused on creativity, innovation or effectivity of communication (Eurobest, Young Lions, FLE Media Awards, Duhová kulička, EFFIE, Zlatý klinec, etc.).
Except of daily Marketing and Communications job actively takes part within several marketing branch associations. Dedicates himself to various on-line projects, consulting in terms of communal and national politics in Slovakia and Czech Republic as well as management development and team coaching which is underlined by years-long education rounded by titles CBC (Certified Business Coach) and RCC (Registered Corporate Coach). Member of World Association of Business Coaches based in Vancouver and occassionaly provides services within this field as external lector on slovak and czech market.
Ondřej started his career in TV production business in 2001 while still studying marketing and business at the university in Prague and then continued as a member of the TV and production department in JWT creative agency.
After two years he moved to communication and media business. He gained a lot of experience in agencies such as Mindshare, Starcom MediaVest Group and MEC, recently rebranded to Wavemaker.
He is fully client service oriented which clearly shows not only in his personal approach, but also in the way he manages the unique client centric structure of the agency, as well as in his direct involvement with clients.
He is a sport geek, loves his family and friends from “bikem na vylet”.
Pauline Louise Newman moved to the Czech Republic in the late 90’s from the UK where she grew up. Initially she worked in broadcasting (BBC) but went on to join Marketing in GE where she was responsible for strategic MKT planning, ATL campaigns, Brand vision and Architecture at the Consumer Finance business in Prague. Following this, Pauline worked for Raiffeisenbank as Marketing Communication leader working across retail, SME, commercial and 3rd party segments, responsible for all Brand communications, Media strategy and Customer segmentation. This was in a time when retail banking was in its infancy and creativity in marketing was still possible.
After several years in banking, she decided to try something completely new and accepted a job at Germany energy giant E.ON Energie, as Head of Sales Strategy, where she led business projects aimed at increasing margin and building value experience for customers within the premium provider proposition. Along with creating external distribution channels and being the interface for Marketing, she also created a complex market intelligence system of evaluations, brand tracking, VOC and top competitive benchmarks.
Pauline was subsequently headhunted to UK retailer Tesco for the position of Head of Communications where she became responsible for leading the Advertising, Brand strategy, Digital, Media, Instore communications and Local Store Management for both CZ/SK markets.
Pauline currently works for Plzensky Prazdroj as Head of Marketing Integrated Communication where she oversees Media strategy, Digital activations, PR Communication, Design and Sponsoring / Sports Marketing. Briefing agencies and leading on strategic tenders for brands in both CZ and SK markets are a key part of her work for Plzensky Prazdroj, where the portfolio includes top brands such as Birell, Radegast, Kozel, Pilsner Urquell, Frisco, Gambrinus or Kingswood.
Petr has 18 years of experience in varying roles from digital specialist to CEO of OMD Czech. 13 years of those at a media agency and five years publisher side; it both provides a wide range of digital and client expertise and management skills that Petr exploits at OMD to support digitalization and data acceleration.
Petr is also strong in dealing and negotiating with vendors as well as building strong relationships and trust with key clients.
Petr is integral to unifying the attitude to online and TV communication, providing clients a fully digital and data-driven planning approach.
Roman lives in the romantic world where advertising should tell the truth to its customers. He is kind of wriggler, who wants to do something all the time. He enjoys a bit complicated clients, because he loves to look for hidden insights from real life and straightforward solutions.
His advertising life started in Leo Burnett, than he learned more in Kaspen, Mark/BBDO, VCCP and last four years he discovered online in Nydrle.
Most of his ideas are born during his walks through countryside or when he is playing with his kids.
Thanks to his open mind he got to the jury of ADC Czech republic Creative Awards, ADC Europe and New York Advertising Festival, received local and international creative prizes and his work was published in Lürzer’s Archive.
His journey starts in the city of São Paulo, Brazil, when he got his first job in an advertising agency at the age of 16.
It was love at first sight, and after few years the self-taught Art Director was selected Young Lion, won a nickname
due to the similarity with actor Eddie Murphy at a time, and national and international awards.
Invited by one of the biggest agencies in Germany, he moves to Hamburg to work with clients such as
BMW, Bosch and West Cigarettes, being one of the most awarded Art Director during his tenure with Jung von Matt.
Barcelona was next stop, joining DDB to work for Audi and Telefonica.
But the best was about to come: at Y&R Prague is were he found the opportunity to be part of the team that placed the agency
to be on top 5 of creativity. The list of clients includes Ceska Sportelna, Vodafone, Philip Morris and Biolit, and some of these campaigns
are awarded at Cannes Lions, Clio Awards, One Show, ADC Czech Republic, PIAF, and many others.
Prague based commercial photographer, born in 1986, He studied scenography at the Secondary School of Applied Arts, graduated in 2007. After that he continued his post graduation study at Art Photography and Media at Graphic School Prague and photography studio at the Academy of Arts Architecture and Design in Prague. Since 2007 he become a photographer of the National Theater Ballet in Prague. In 2009 he won three awards at the Czech Press Photo competition. At the same year he cofound DekkaDancers, a free association of professional artists. In 2009, he was selected as one of the young Czech artists to travel in the Winton train, which ends up in personal meeting Sir Nicolas Winton in London. In 2010 he opens a classical music festival Janáček Brno by his dual projection dance movie he made together with Tomáš Rychetský. This dance project has been performed with a live symphony orchestra and became part of the repertoire of the National Theater for several years. This years he became a member of several theater projects. He was nominated for the 2012 Anděl Award in category best music video of the Year. In 2013 he directed his first TV commercial for the National Theater Ballet. That year he won for the first time the Young Lions Czech Republic competition in category print in collaboration with strategist Roman Biath. The work that this duo created at the world Cannes Lions finale was on a shortlist. Since 2013, he is more and more focused in advertising photography. His client list includes Škoda Auto, O2, Vodafone, Tesco, M.A.C, Krušovice ,Staropramen, Mondelēz, Erste group, Bata shoes, People in Need and more others. As a fashion photographer he cooperates with many magazines and fashion designers in Czech Republic and also international scene. Since 2015 he closely cooperate with the production label Creative Embassy, which represents him. In 2017 he won Young lions Czech Republic for second time with same crew. This year he also won gold and silver Cannes Lions, Golden Drum Grand Prix and bronze Clio awards a in category print. This award-winning campaign for Newsweek has been created in collaboration with Young and Rubican Prague.
In advertising business since 1998…
For 20 years within Leo Burnett…
Pass through all positions from junior art director to creative director
Working for clients:
Pilsner Urquell, Fiat, CSA, Vitana, Eurotel, GE Capital, Raiffeisen Bank, Coca Cola, AXA, Bosch, Globus, Impuls radio, P&G, Indulona, Samsung, OBI, Nordic Telecom, Sberbank, Velkopopovicky Kozel, Philip Morris, Tesco…
Won numerous international creative awards such as:
EPICA, ONE SHOW, CLIO, GOLDEN DRUM
and many czech creative awards including LOUSKÁČEK GRAND PRIX
Gabriela Lungu is an integrated creative executive with over 10 years experience in PR. She has worked for more than 20 years in the marketing communications sector for top firms in advertising, PR and social, in different countries, cultures and environments.
She has proven creative results, having won more than 150 awards & nominations in the last 10 years, among which many coveted PR trophies such as PR Cannes LIONS, Platinum & Gold at EMEA SABRE Awards, Global SABRE Awards, European Excellence Awards, IPRA Golden World Awards etc.
She has been the PR Jury Chair of both the the iconic CLIO Awards and the Dubai LYNX International Festival of Creativity. She has also been a juror for many top international competitions such as Cannes LIONS, D&AD, Effie UK, Campaign BIG Awards, AD Stars, Dubai LYNX, EMEA SABRE Awards, Young LYNX, EUROBEST Young Creatives, as well as judging a host of local competitions.
She is currently leading WINGS Creative Leadership Lab, a nomad lab that helps companies all over the globe to drive creativity and innovation through training sessions, workshops, ideation sprints or uplifting public talks.
Before founding WINGS CLL, she was Global CMO for NOTINO, with the HQ in the Czech Republic. Prior to that she worked in London as Creative Partner with TBWA\London, and Chief Creative Officer UK & EMEA of PR network Weber Shandwick (25 offices).
Back in her home country Romania, Gabriela run successfully two agencies. One was the Bucharest office of Ogilvy PR Worldwide. The other one was her own firm – she founded it in 2006 as a communications boutique focused on results through creativity; it was acquired by the global network Publicis Groupe a few years later, when the agency was ranked as one of the most creative PR firms in the world, and it is now an MSLGROUP office.
Gabriela currently lives in Prague with her family, but travels often all around the globe for both work and fun.
Alžběta started with public relations during her time of media studies at the university and right away she became the PR manager of the largest student festival Majáles, which was then held in ten cities. She continued to work for pharmaceutical clients, taught people to quit smoking or to practice eye yoga. With IKEA she celebrated its 20 years of existence on the Czech market, and with Dulux she worked on street art piece on a 25-meter-high wall in the industrial area of Dolni Vítkovice. For the same brand she created the event called Color Week where fifty color-matched mimees danced all over the city. She also won several Czech PR prizes for her projects.
Alžběta always felt strongly that young talents had to be promoted and therefore she created the Adison 1.0 project, which brought together students interested in public relations practice with smaller, interesting companies.
She had set up her own agency with a pink corporate color before she was thirty because she realized she did not want to obey the decisions of others and she wanted to do things that make sense to her.
She loves clients who have their own opinion but are able to listen, too – clients who like to be part of the team and see an agency as a partner. Among these are Bohemia Sekt, Litovel Brewery, Durex, Vanish, Zonky, Hervis, ISIC, Grada, Czech Tourism, Doller, UP or Rekonstrukce státu.
She also loves her 17 colleagues whom she motivates and lead them to develop skills and with them she keeps looking for new ways how brands can effectively and creatively communicate with their audiences.
She enjoys sparkling wine more than beer and her next dream is to have a unicorn in her office.
Highly regarded for her insight and effectiveness in developing and managing communications programs for high-profile clients, Dita has been a trusted advisor to CEOs for more than 20 years through a variety of business cycles, from image and public relations to internal communications and re-branding, to IPO analyst/investor interface, and crisis communications. She has also co-authored books on corporate communications strategies. She is a founding member of Odyssey 2010, a mentoring program for Czech business women and mentor in Minerva 21 for active women across businesses and NGO’s. Her favourite quote is: “If you think you can do something or you think you can’t, you’re right.”
Vladimír Bystrov is a Partner in Bison & Rose consultancy, responsible for managing the Corporate and Financial practices, as well as Litigation & Crisis Communications units. He also represent the company in the industry bodies, most recently as a Chairman of the Ethical & Arbitration Board of the national PR association (APRA).
He was personally responsible for providing the advisory in corporate communications to the energy giant ČEZ, owners of CS Cargo Holding (logistics), to the owners and management of Bakala investment group (BMM), to major shareholders and managements of NWR, Prague Stock Exchange, ČSOB, Fortuna, Čepro and MOL, Tatra, Czech Airlines, Prague Airport, or Prague Municipal Transport. He oversees the agency work for financial groups KKCG and BMM, international clients as Microsoft, MasterCard, Coca-Cola Hellenic or Canon and many others.
Prior to joining Bison & Rose group in November 2003, Vladimir worked as an editor-in-chief of the Czech trade weekly magazine Strategie covering media, marketing and communication industries. Before that he spend 3 years as a Director of Advertising and Promotion in Komerční Banka.
Vladimir spent more than 10 years as a business journalist at Svobodné Slovo and Lidové noviny dailies and, later in the first Czech newsmagazine Týden, as well as a BBC Czech Section news department.
He holds a degree in International Trade & Business Law from the University of Economics, Prague.
Originally a journalist, first with Czech Television and later Hospodářské noviny, leading Czech business daily. Martin left the post of Deputy Editor-in-Chief in the mid-1990s to launch AC&C Public Relations, which now belongs among the leading PR agencies on the market. His agency and the work of his team has won numerous awards, including the Project of the year in Czech PR Awards and Golden Sabre EMEA.
As a senior PR consultant, Martin´s main focus is on strategic advice, high-level media relations and integrated campaigns. His track-record includes cooperation with clients such as T-Mobile/Deutsche Telekom, Airbus, Microsoft or Deloitte. While working for the clients he is a passionate supporter of simple and direct solutions which bring results.