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Our Speakers


Winners Camp


28 – 29 May 2021, 09:00 – 18:30, online, via Zoom

Who are

Speakers

Check the lineup of the speakers.


Those who shine are still curious, keen to constantly learn from the others but also they respect other and remain humble. We are proud to bring world class professionals who are willing to spend some time with you and share.




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Leo Dal Norlind

Art Director, Forsman & Bodenfors
Cannes Lions Grand Prix winner


More about Leo


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Hampus Elfström

Copywriter, Forsman & Bodenfors
Cannes Lions Grand Prix winner


More about Hampus


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Adrianne C. Smith

SVP and Senior Partner, Chief Diversity and Inclusion Offices, FleishmanHillard


More about Adrianne


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Matt Swinburne

Creative Director, AMV BBDO


More about Matt


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Sandra Bold

Global Creative Director, Publicis Italy


More about Sandra


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Tom Hidvegi

Creative Strategy Sr. Director Latin America, Coca-Cola


More about Tom


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Chiara Martini

Creative Strategy Director, Flavors Latin America 


More about Chiara


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Milan Formánek

Lecturer & Consultant, ex Redbull & Zaraguza


More about Milan


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Connection

Leo Dal Norlind

Art Director
Forsman & Bodenfors
Cannes Lions Grand Prix winner
 



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Connection

Hampus Elfström

Copywriter
Forsman & Bodenfors
Cannes Lions Grand Prix winner
 





Hello. We are Leo and Hampus – art director and copywriter at Forsman & Bodenfors in Sweden. We have worked together since 2018, mainly on the global account of Volvo Cars. Since then, our work has been awarded in every major festival. Most notably, a Cannes Grand Prix in 2019 for The E.V.A. Initiative – a campaign aiming for gender equality in all crash tests. We always strive to create work that influences culture, can’t be ignored and looks nothing like advertising.

The work:

Million More
https://forsman.co/work/volvo/a-million-more

The Parents
https://forsman.co/work/volvo/the-parents

The E.V.A. Initiative
https://forsman.co/work/volvo/eva


Not your average client/agency relationship

How do you create a relationship with the client that always puts the work first? And most importantly, how can you develop that work together? We will talk about a non-traditional collaboration with the client—and how it can lead to non-traditional creative ideas.


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Connection


Adrianne C. Smith

SVP and Senior Partner, Chief Diversity and Inclusion Offices
FleishmanHillard


Adrianne C. Smith is SVP/Senior Partner and Chief Diversity and Inclusion Officer at FleishmanHillard, a global PR agency developing creative and strategic communications for brand and reputation management, corporate and consumer marketing, crisis and more. Prior to joining FleishmanHillard she was named the first Global Director of Inclusion and Diversity at WPP, the largest multinational communications, advertising, public relations, technology and commerce holding company. Adrianne is also the Founder and Visionary of the Can: Diversity Collective, a non-profit organization created to provide access and exposure to young adults of color and under-represented communities to global thought leadership conferences on advertising, marketing, creativity, economics, innovation and technology. In 2017, she launched the first iteration of the Diversity Collective, the Cannes Can: Diversity Collective (CC:DC) which provides rising stars in the advertising and creative industry the opportunity to attend and participate in the Cannes Lions International Festival of Creativity. In 2019, she made history by creating the first stand-alone Equality, Diversity and Inclusion Beach in the festival’s 66 years of existence. Cannes Lions is where the best creative work in the world is judged to the highest standards.

With more than 20+ years of industry and advocacy experience, including her work as the Executive Director of the Center for Excellence in Advertising at Howard University, Adrianne has helped many individuals achieve their personal career goals and organizations achieve their strategic corporate goals. Her training and development programs were the catalyst for the success of several advertising executives. Graduates trained in her program have received numerous awards and accolades including Cannes Lion awards.

Adrianne’s career has been primarily based on making the invisible visible by creating opportunities for under-represented communities. She has created and

produced both documentaries and television programs as well as participated on the launch team for a digital sub-television network. In addition to her advocacy work, Adrianne is the founder of Vision Corps Media Group (VCMG), a media incubation company developed to create new content for current and emerging media outlets.


Building Your Brand

You are the most important brand that you’ll ever represent! The creative strategy you use to promote multinational brands, you must use to promote the multifaceted YOU.


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Connection


Matt Swinburne

Creative Director, AMV BBDO


Matt is an antipodean creative and the second ranked ping pong player in his family. He started his career in Auckland, New Zealand, where one of his first spec ads almost ended in his partner almost being shot by the arm defenders’ squad. True story. He’s legally allowed to talk about it now. He’s pretty sure.

With this staggering pedigree, it’s no surprise Matt has worked at some of the best agencies in the world, helping run some of the world’s biggest brands, and has had his work recognised at all the big shows. Most recently, his Snickers ‘Fix the World’ campaign won the Super Clio.

He’s worked at a bunch of agencies in the southern hemisphere, including Saatchi & Saatchi, DDB, and Leo Burnett. After stints in London at Mother and Saatchi, Matt moved to New York where he spent three years as a Creative Director at McCann and Droga 5.

Matt is now back in London where he plies his trade as a CD at AMV London, leading the charge on global work for Mars and Bacardi brands.


Foreigners Welcome

In advertising, we all speak the same language, and your ideas are your ticket to wherever you want to go. I’ve been lucky to have worked all around the world, and I’ll share some of the cheat codes to making great work in different markets.


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Connection


Sandra Bold

Global Creative Director
Publicis Italy


After a long architecture career that lasted almost 7 months and a half, Sandra decided that doing ads is more fun than doing houses.

So, in 2011, she started her ad career.

It was the best decision ever because she loves creating conversations. Those conversations got her awarded in all the major shows (Cannes, D&AD, Clio, One Show, ANDY, NYF, LIAA, Eurobest) and also got her titles like Copywriter of the Year or Pitch 100 Superwomen. All this helps with her parents being less mad about her dropping architecture.

Sandra moved from Bucharest to London and from London to Publicis where she is currently working as a Global Creative Director.

Sandra lives for pizza, pasta and Prosecco. 
Sandra cannot wink. Or whistle.


There’s more to advertising than hustling but not much more

A drive through good work, where it comes from and how to approach your ad carreer.


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Connection

Tom Hidvegi

Creative Strategy Sr. Director Latin America
Coca-Cola


Tom Hidvegi, Creative Strategy Director for Coca-Cola Company. Leading the Coca-Cola Trade Mark Creative and Content Team across Latin America. A passionate creative thinker and doer. Berlin School of Creative Leadership MBA participant, Cannes Creative Leadership Program graduate. With more than 20 years of creative industry experience helping brands to do more than just good. Tom is a regular industry commentator, guest lecturer and a proud Huffington Post Blogger. He runs design sprints on a regular basis and believes being lateral is the new literal.

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Connection

Chiara Martini

Creative Strategy Director Flavors Latin America
Coca-Cola


 After leading creative and media development on brands like Heineken and Diesel, today Chiara Martini is at The Coca-Cola Company as Creative Strategy Lead for brands like Fanta, Sprite and Schweppes, in Latin America. Chiara is also Board Member of the Collective Asas.br.com, a branded content & entertainment group of international storytellers.

Her carrier has been developed in the intersection of strategy, creative and connections. Strongly aligned with the purpose of Coca-Cola, her aim is to refresh the world and make a difference.



Magic and logic aka the exciting road of a creative strategist

– personal excellence: believe / behave / become
– creative excellent: connect / collaborate/ convert


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Connection


Milan Formánek

Lecturer & Consultant, ex Redbull & Zaraguza


Milan Formánek is a positive futurist and lifehacker. He teaches and consults modern marketing. To 500+ organizations, from NGO, small businesses to largest corporations. Worked in Red Bull for 14 years and was a CEO of a creative communication agency Zaraguza.

He successfully tested and innovated complex marketing approaches on more than 300 projects and worked with over 100 world top athletes and artists. Coordinated 20 countries, built a great team.

His mission is to improve the ethic and aesthetics of marketing, help Czech companies to achieve better results and competitiveness.

Milan has mixed this practice with theory from 400+ business audiobooks, he has visited 55+ countries and is willing to share his experience.


How to thrive in modern marketing

We will cook a vegan goulash together. Start with basic ingredients beyond advertising, boil the business essentials often overlooked in the Czech practice, mix it with a bit of leadership, grill the procurement, tenderize current roles of clients CMO and agencies CEO. And hopefully, discuss over the feast the future of our industry and your daily hurdles how to shape it towards delicious purpose-driven gourmets