DIGITAL
Create an Innovative Integrated Digital Led Campaign
24-hour Communication Challenge + Virtual Presentation
Main Partner Digital
Key Dates
Fri 14 Mar 2025 at 11:00 | Briefing session | in-person | Prague
Tue 18 Mar 2025 | Presentations & Feedbacks sessions | virtual | Zoom
Mon 24 Mar 2025 at 19:00 | Awards & Networking Night | in-person | Prague
WHO CAN
Participate
The Young Lions Digital Competition challenges young professionals with all types of digital expertise.
Team Challenge
Each team consists of two young professionals who work for any type of agency, client organisation (including small local brands) or as a freelancer. Teams can be combined.
Professions
It suits best to Digital Specialists, Digital Strategists, Campaign Specialists, Social Media Managers, Digital Managers, UX/CX designers, PPC specialists, etc.
Age Limit
All Young Lions participating in the competitions must be 31 or younger, born on or after 20 Jun 1994. A good understanding of spoken and written English is essential.
The Digital category capacity is 26 teams.
WHAT IS
Your Challenge
24-hour Challenge | From Brief to Work Submission
Unleash your digital expertise and create an integrated digital-led campaign using your unique digital approach. You are expected to show how the power of digital technology can answer the client's brief and provide a creative solution aligned with the technological evolution (online and/or mobile). Demonstrate your idea and usage of 3 digital led components in an A3 board. These components could be social media platforms or any other digital-led execution. A few days later, pitch your work in 5 minutes to a jury. The competition is entirely in English.
A3 board
The presentation board contains a description of your Campaign Summary, Creative Insight, Solution, and How does it work and visualization.
Written submission
The explanation consists of 4 parts (max. 150 words each): Campaign Summary, Creative Insight, Solution, and How it works.
Pitch Presentation
You will get 5 minutes to pitch your work to a jury, followed by a 5-minute Q&A.This is the time to shine and persuade the jury about the power of your campaign.
#FromGoodtoGreat
Take part in a race to greatness. Wherever you are in your career, just starting or super senior, you can benefit from it.
Like in sports, some go for the win and others for the experience. And everybody gets learning.
The Most Practical Way of Learning
You are naturally motivated to give your best performance as you participate in a competition. Moreover, you can compare your thinking and proposed solutions with others.
Unleash your Creative Potential
We ask you to be as creative as possible and come up with something extraordinary. We want you to enjoy the joy of creating. It is the feeling you want to experience every day. It's addictive.
Build on Your Experience
Young Lions unmasks your strengths and weaknesses. You get lots of input on where to focus your effort and energy to better yourself, both in expertise and skills.
Is Your Great Good Enough?
So you think you are great. Bring your A-game and show it to the industry. Winning the competition will give you the proof; it takes only 24 hours to know it for sure.
Shine Bright Like a Star
Succeed in the competition and enjoy it. You will get recognition and credit from your peers, superiors, competitors, clients, parents, partners, and even your pets. Fame awaits you.
Accelerate Your Career
Winning such a coveted accolade as Young Lions gets you into the spotlight of our industry and brings you more exciting opportunities sooner than expected. We have plenty of such examples.
DIGITAL
JURY
JURY
President
Dora
Pružincová
Chief Cat Officer
Self Employed
“The question is – why shouldn’t you? Best case scenario, you win a trip to Cannes. Worst case scenario, you lose a few hours of sleep.”
JURY
Member
Veronika
Augustová
Head of Social Media
TRIAD
“I can’t wait to see young talents tackle this challenge of creativity and flexibility in digital advertising for NGOs.”
JURY
Member
Petr
Tichý
Digital Operations Director
GroupM Nexus
“As a past Young Lions contestant, now on the jury, I see immense value in both sides. My media agency experience adds unique insight.”
JURY
Member
Christophe
Wechsler
Head of Content & Creative
Kiwi.com
“Not only is Young Lions a one-of-a-kind experience that condenses the whole creative process into just a few hours, but this competition is a chance for young creatives to compete with the best of the best.”
JURY
Member
Vladimír
Zikmund
Creative Director
McCann Prague
Why should I take part in Young Lions? “Why wouldn’t you? There’s nothing to lose and a lot to gain. Obviously in case you win, but even in the case that you don’t.
DIGITAL
Partners & Supporters
Our partners support the development of the young generation of brand communication professionals and help them to grow in their ability to bring great creative ideas and innovative communication solutions needed for the commercial success of brands in today's dynamically changing environment.
Entry Fee
16.000 Kč (+VAT)What Is Included
Participation of your team in a competition and the opportunity to win.
Recording of your presentation and Q&A.
Individual feedback session for each team with the jury.
Recording of your feedback session with the jury.
Entry to the Awards & Networking night.
Opportunity to attend Winners camp – for all medalists.
NEW
COMMUNITY & CONNECTIONS - all-year round virtual community and in-person/virtual events for all competitors
BONUS
EXCELLENCE TRACK - Around 20 inspiring talks/workshops/masterclasses from our jury members