PR 2020

Demonstrate your innovative approach to PR campaigns

24-hour Communication Challenge + Live Presentation

Briefing session – 27 Mar 2020 at 13:00
Presentations, Winners & Feedback session – 01 Apr 2020



What is

Your Challenge

The Young Lions PR Competition challenge your team to to demonstrate your strategic thinking and innovative approaches to solving an important communication challenge of the client – charity or not-for-profit organisation.

You are expected to develop an innovative strategy detailing how the idea will be executed and PR activities creatively used.

In a five-minute presentation, you will demonstrate your work in English to a PR jury. The jury will expect an explanation of the idea and how you intend to use your selected elements and channels.


Up to 10 slides to describe your communication strategy. Later to be presented to the jury.

Written explanation

Consist of 3 parts (max. 150 words each): Creative idea/insights. Strategy. Execution.

Live presentation

In five-minute presentation you will demonstrate your work to PR jury. Followed by a 5 minute Q&As.

Write down

Important Dates

Put it on your calendars. All important dates gathered at one place.

20 Feb 2020 at 18:00

Warm-up meeting Is your great good enough?

It´s a meet-up of professionals who have an ambition and desire to develop their ability to create excellent communications solutions. It´s also an opportunity to get the answers for all your question you might have about Young Lions 2020.

13 Mar 2020

Deadline for Registrations

Register your team before it is too late.

Register till 13 Mar 2020

27 Mar 2020 at 13:00

Briefing Session

Come to get a brief and get answers to all your questions about a challenge and a client organisation.

01 Apr 2020

Live Presentations followed by Winners Annoncement & Feedback Session

Demonstrate your work in a five-minute to a jury and persuade them how good you are. Then enjoy your success, and get a proper feedback (not only) your work.

22 – 23 May 2020

Winners Camp

The prize for all medalist of all categories. The development program prepared to reflect their Young Lions experience, to broaden their view and context on advertising in other communication disciplinces, and further develop their personal and creative excellence.

More info soon

10 Sep 2020

Cannes in Prague

The winners get a tickets to Cannes in Prague 2020, conference with world-class experts and Cannes Lions jury members to share their view on trends, insights, and smart ideas in brand communication.

More info soon
More about

How it Works

Find here a couple of useful information helping you better understand the competition.

Entry Fee

The fee is 9.000 CZK (+VAT) per team.



All Young Lions taking part in the competitions must be 30 years of age or younger, born on or after 22 Jun 1989. A good understanding of spoken and written English is essential.



Each team consists of two young professionals working in creative communications/advertising/digital agencies or as freelancers. Teams from client´s organisations are accepted in this category too.



Competition brief focus on charitable, not-for-profit and CSR objectives. All submitted ideas created in the competitions will be made available to the respective charity to incorporate into their marketing campaign.



A brief is revealed to participants as competition commences during a briefing session. It is presented by president of a jury. The additional questions can be also answered by client.

PR Jury


Dita Stejskalová

Managing Director PR & Influence
Ogilvy Czech

More about Dita


Andrea Faflíková

Director, PR, Communications and Events
The LEGO Group

More about Andrea


Petr Lesenský

Founder & Owner

More about Petr


Adriana Dergam

Head of Corporate Communications &
Sustainability Corporate Communications

More about Adriana


Patrik Schober

Managing Partner
PRAM Consulting

More about Patrik

What was 2019 like?


Again, at our traditional venue in Impact HUB Prague D10 at Smíchov. Big conferrence room awaits you for a Briefing session, your presentation, Winners announcement and Feedback session.

Impact HUB Praha D10

Drtinova 557/10, Praha 5 – Smíchov
Metro – line B – station Anděl.
Trams – lines 4, 5, 7, 10, 13, 14, 16, and 21 – tram stop Anděl.
Trams – lines 1, 9, 12, 15, 20 and 25 – tram stop Arbesovo náměstí.
Buses – line 176 – bus stop Arbesovo náměstí.


PR category

Partners & Supporters

Our partners support the development of the young generation of brand communication professionals and help them to grow in their ability to bring great creative ideas and innovative communication solutions needed for the commercial success of brands in today’s dynamically changing environment.

Aspect image
Aspect image

Main Partner – PR category


ADison is an agency that has always supported young talents and development of PR field. Although we are a young agency founded just a few years ago, it has decided to support YL PR category, because it believes that support of young talents is crucial for further development of PR. We value strategic and creative approach to communication and believe that PR should not only transfer thoughts but also engage people and support better and open relations between organizations and its target audiences. And we are also always hiring, so get in touch!