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Demonstrate your innovative approach to PR campaign

24-hour Communication Challenge + Virtual Presentation

Key Dates

Fri 15 Mar 2024 at 13:00 | Briefing session | in-person | WPP Campus Prague
Wed 20 Mar 2024 | Presentations & Feedbacks sessions | virtual
Mon 25 Mar 2024 at 19:00 | Awards & Networking Night | in-person | WPP Campus Prague



The Young Lions PR Competition challenges young professionals from agencies and client organisations and freelancers.

Team Challenge

Each team consists of two young professionals who work for any type of agency, client organisation (including small local brands) or as a freelancer. Teams can be combined.


It suits best to PR specialists, PR managers, Digital speciliasts, Digital strategists, Campaing specilists, Social media mangers, Digital managers, etc.

Age Limit

All Young Lions participating in the competitions must be 31 or younger, born on or after 21 Jun 1993. A good understanding of spoken and written English is essential.

The PR category capacity is 26 teams.

Your Challenge

24-hour Challenge | From Brief to Work Submission

Create an innovative PR-led campaign detailing how the idea will be executed in selected channels and PR activities creatively used. Demonstrate your concept and strategy in 10 slides PowerPoint presentation.

A few days later, pitch your work in 5 minutes to the Media jury.
The competition is entirely in English. Create an innovative communication strategy detailing how the idea will be executed in selected channels and PR activities creatively used.


No more than 10 slides to describe your communication strategy. Later to be presented to the jury.

Written submission

Consist of 3 parts (max. 150 words each): Creative Idea/Insight. Strategy. Execution.

Pitch Presentation

You will get 5 minutes to pitch your work to a jury, followed by a 5-minute Q&A.This is the time to shine and persuade the jury about the power of your campaign.


Take part in a race to greatness. Wherever you are in your career, just starting or super senior, you can benefit from it.

Like in sports, some go for the win and others for the experience. And everybody gets learning.

The Most Practical Way of Learning

You are naturally motivated to give your best performance as you participate in a competition. Moreover, you can compare your thinking and proposed solutions with others.

Unleash your Creative Potential

We ask you to be as creative as possible and come up with something extraordinary. We want you to enjoy the joy of creating. It is the feeling you want to experience every day. It's addictive.

Build on Your Experience

Young Lions unmasks your strengths and weaknesses. You get lots of input on where to focus your effort and energy to better yourself, both in expertise and skills.

Is Your Great Good Enough?

So you think you are great. Bring your A-game and show it to the industry. Winning the competition will give you the proof; it takes only 24 hours to know it for sure.

Shine Bright Like a Star

Succeed in the competition and enjoy it. You will get recognition and credit from your peers, superiors, competitors, clients, parents, partners, and even your pets. Fame awaits you.

Accelerate Your Career

Winning such a coveted accolade as Young Lions gets you into the spotlight of our industry and brings you more exciting opportunities sooner than expected. We have plenty of such examples.






Head of Brand Reputation
MSL Czech Republic

“It is better to be curious young lion rather than cautious old bear. Young Lions competition is real adventure you will never forget.”




CEE Media Relations Manager

“Taking part in Young Lions is a game-changer for emerging talents, offering exposure, invaluable connections, and real-world challenges to hone skills and drive impact in the industry.”




Communication Lead
Direct family

“It is truly an honor to be part of Young Lions jury. I am excited to see great and engaging campaigns with a strong impact from young and talented colleagues.”




Managing Director
Hero & Outlaw

“Every new and bold idea deserves space. It can move us forward and make the world a better place. Lions are a unique inspirational space that welcomes them.”




PR & Influence Director

“I tested YL vibes to my skin 3x. This mix of excitement, motivation, ups & downs and effort to come up with the best  idea is a lifetime chance for each young marketing talent”

Entry Fee

14.200 Kč (+VAT)

What Is Included

Participation of your team in a competition and the opportunity to win.

Recording of your presentation and Q&A.

Individual feedback session for each team with the jury.

Recording of your feedback session with the jury.

Entry to the Awards & Networking night.

Opportunity to attend Winners camp – for all medalists.