Brief – 05 Apr 2019 at 13:00, Presentations & Feedback session – 10 Apr 2019


your innovative approach

to PR campaigns

24-hour PR Challenge + Live Presentation
What is

Your Challenge

The Young Lions PR Competition challenge your team to to demonstrate your strategic thinking and innovative approaches to solving an important communication challenge of the client – charity or not-for-profit organisation. A brief will be announced at the beginning of the competition. You will have 24-hours to deliver your solution.

You are expected to develop an innovative strategy detailing how the idea will be executed and PR activities creatively used, and make a written submission (max 450 words) plus 10 slide PowerPoint presentation.

In a five-minute presentation, you will demonstrate your work in English to a PR jury. The jury will expect an explanation of the idea and how you intend to use your selected elements and channels.

Write down

Important Dates

Put it on your calendars. All important dates gathered at one place.

07 Feb 2019 at 18:30

Warm-up meeting

From Good to Great

Attend the meeting if you want to know how to hack Young Lions competitions. Tips & Tricks from past winners and jury members.
More info

22 Mar 2019

Deadline for Registrations

Register your team before it is too late.

05Apr 2019 at 13:00

Briefing Session

Come to get a brief and get answers to all your questions about a challenge and a client organisation.

10 Apr 2019

Live Presentations followed by

Winners Annoncement & Feedback Session

Demonstrate your work in a five-minute to a jury and persuade them how good you are. Then enjoy your success, and discuss (not only) your work.

24-26 May 2019

Winners‘ Camp

Get intensive training and take an active part in workshops helping you become even greater than you are.

17-21 Jun 2019

Cannes Lions

Visit Cannes, enjoy the festival, boost your creativity and fight for a gold medal in the Young Lions world finale.

More about

How it Works

Find here a couple of useful information helping you better understand the competition.

Entry Fee

The fee is 8.800 CZK (+VAT) per team.



Competition brief focus on charitable, not-for-profit and CSR objectives. All submitted ideas created in the competitions will be made available to the respective charity to incorporate into their marketing campaign.



A brief is revealed to competitors as competition commences during a briefing session. It is presented by a client and a president of a jury.



Each team consists of two young professionals working in PR agencies or in-house PR departments of other agencies/client organisations or as freelancers.



All Young Lions taking part in the competitions must be 30 years of age or younger, born on or after 21 June 1988. A good understanding of spoken and written English is essential.


Impact HUB

Drtinova 10

Prague 5

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PR category

Partners & Supporters

Our partners support the development of the young generation of creative professionals and help them to grow in their ability to bring great creative ideas and innovative communication solutions needed for the commercial success of brands in today’s dynamically changing environment.

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Aspect image

Main Partner – PR category


ADison is an agency that has always supported young talents and development of PR field. Although we are a young agency founded just a few years ago, it has decided to support YL PR category, because it believes that support of young talents is crucial for further development of PR. We value strategic and creative approach to communication and believe that PR should not only transfer thoughts but also engage people and support better and open relations between organizations and its target audiences. And we are also always hiring, so get in touch!