PR Competition 2022

24-hour Communication Challenge + Virtual Presentation

Demonstrate your innovative approach to PR campaign

Briefing session | Fri 01 Apr 2022 at 13:00
Presentations, Winners & Feedbacks sessions | Wed 06 Apr 2022
Awards & Networking Night | Mon 11 Apr 2022 at 19:00

Awards & Networking Night

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Who can


The Young Lions Digital Competition challenges young professionals with all different PR approaches.

It’s a

Team Challenge

Each team consists of two young professionals who work for any type of agencies, client´s organisations (including small local brands) and as freelancer. Teams can be combinated.

It suits best to these


PR specialists, PR managers, Digital speciliasts, Digital strategists, Campaing specilists, Social media mangers, Digital managers, etc.

There is an

Age Limit

All Young Lions taking part in the competitions must be 31 years of age or younger, born on or after 24 Jun 1990. A good understanding of spoken and written English is essential.

PR category capacity: 25 teams

What is

Your Challenge

24-hours Challenge | From Brief to Work Submission

Create an innovative communication strategy detailing how the idea will be executed in selected channels and PR activities creatively used.

Demonstrate your strategy in 10 slides powerpoint presentation.

Few days later pitch your solution in 5 minutes to PR jury.

Competition is entirely in English.


Up to 10 slides to describe your communication strategy. Later to be presented to the jury.

Written explanation

Consist of 3 parts (max. 150 words each): Creative idea/insights. Strategy. Execution.

Live presentation

In five-minute presentation you will demonstrate your work to PR jury. Followed by a 5 minute Q&As.

Digital 2022


Put it on your calendars. All important dates gathered at one place.


Mon 31 Jan 2022

Registrations Opening

Tue 22 Feb 2022 at 19:00 | Virtual

Warm-up meeting | Q&As


Key information, tips and recommendations. As well as the opportunity to get the answers to all your question you might have about Young Lions 2022.

Thu 03 Mar 2022 at 19:00 | Virtual

Warm-up meeting | Workshop

“Is your great good enough?“

Previous winners and jury members will share their experiences and provide useful tips and recommendations on how to better prepare and succeed in the competitions.

Thu 10 Mar 2022

Registrations Closing

Fri 01 Apr 2022 at 13:00 | In person

Briefing Session

Gathering for all participants of the category. Meet the jury, the client, get the brief and answers to all your questions about a challenge and a client organisation.

Your 24hours challenge starts immediatelly with the end of brifing session.

Wed 06 Apr 2022 | Virtual

Live Presentations followed by Winners Annoncement & Feedback Session

Pitch your work in a five-minute to a jury. Then enjoy your success, and get a specific feedback (not only) on your work.

Mon 11 Apr 2022 | In person

Awards & Networking Night

Final get together live meeting. Have a drink, chat and network with those who participated in all categories of Young Lions 2022 – attendees, juries, clients, partners. Let´s celebrate the best work with the winners and meet the most interesting people from our industry.

Fri 27 – Sat 28 May 2022 | Virtual

Winners Camp

If you scored among the bests – the medalists, you win a place in Winners Camp. It’s 2 days packed with masterclasses and practical training with world-class professionals. Winning Young Lions means gaining a coveted award closely watched by the whole industry.

More info

Can You Gain?

Find here the most important conditions for your paticipation.

From Good to Great

Take part in a race to greatness. Wherever you are in your career, just starting or super senior, you can benefit from it. Like in sports, some go for the win and others for the experience. And everybody gets learning.

Unleash your Creative Power

We ask you to be as creative as you can and come up with something extraordinary. We want you to enjoy the joy of creating. It is the feeling you want to experience every day. It’s addictive.

Build on Your Experience

Young Lions unmasks your strengths and weaknesses. You get lots of input on where to focus your effort and energy to better yourself, both in expertise and skills.

The Most Practical Way of Learning

You are naturally motivated to give your best performance as you participate in a competition. What’s more, you can compare your thinking and proposed solution with others.

Is Your Great Good Enough?

So you think you are great. Bring your A-game and show it to the industry. Winning the competition will give you the proof; it takes only 24-hours to know it for sure.

Shine Bright Like a Star

Succeed in the competition and enjoy it. You will get recognition and credit from your peers, superiors, competitors, clients, parents, partners, even your pets. Fame awaits you.

Accelerate Your Career

Winning such a coveted accolade as Young Lions gets you into the spotlight of our industry and brings you more exciting opportunities sooner than expected. We have plenty of such examples.

What Is Included in Entry Fee

The fee is 12.000 CZK (+VAT) per team.

Participation of your team in a competition and the opportunity to win.

Recording of your presentation and Q&A.

Individual feedback session for each team with the jury.

Recording of your feedback session with the jury.

Entry to the Awards & Networking night.

Opportunity to attend Winners camp – for all medalists.

PR Jury 2022


Charlie Coney

Creative & Strategy Officer UK and EMEA

Ogilvy PR


Zuzana Holá

Head of Communication & Sustainability

Vodafone Czech Republic


Pavel Jína

Spokesperson and PR manager

ŠKODA AUTO Czech Republic


Martina Kemrová

Communication Expert





Dita Stejskalová

Managing Director

Ogilvy PR & Influence

Media category

Partners & Supporters

Our partners support the development of the young generation of brand communication professionals and help them to grow in their ability to bring great creative ideas and innovative communication solutions needed for the commercial success of brands in today’s dynamically changing environment.