PR 2021

Demonstrate your innovative approach to PR campaigns

24-hour Communication Challenge + Live Presentation

Briefing session – Fri 16 Apr 2021 at 13:00
Presentations, Winners & Feedback session – Web 21 Apr 2020

Briefing starts on 16 Apr 2021


What is

Your Challenge

The Young Lions PR Competition challenge your team to to demonstrate your strategic thinking and innovative approaches to solving an important communication challenge of the client – charity or not-for-profit organisation.

You are expected to develop an innovative strategy detailing how the idea will be executed and PR activities creatively used.

In a five-minute presentation, you will demonstrate your work in English to a PR jury. The jury will expect an explanation of the idea and how you intend to use your selected elements and channels.


Up to 10 slides to describe your communication strategy. Later to be presented to the jury.

Written explanation

Consist of 3 parts (max. 150 words each): Creative idea/insights. Strategy. Execution.

Live presentation

In five-minute presentation you will demonstrate your work to PR jury. Followed by a 5 minute Q&As.

Write down

Important Dates

Put it on your calendars. All important dates gathered at one place.

Thu 01 Apr 2021

Deadline for Registrations

Register your team before it is too late.

Registration closed

Tue 16 Mar 2021 at 18:00

Warmup meeting Is your great good enough?

It´s a meet-up of professionals who have an ambition and desire to develop their ability to create excellent communications solutions. It´s also an opportunity to get the answers for all your question you might have about Young Lions 2020.

Registration closed

Fri 16 Apr 2021 at 13:00

Briefing Session

Come to get a brief and get answers to all your questions about a challenge and a client organisation.

Wed 21 Apr 2021

Live Presentations followed by Winners Annoncement & Feedback Session

Demonstrate your work in a five-minute to a jury and persuade them how good you are. Then enjoy your success, and get a proper feedback (not only) your work.

Fri 28 – Sat 29 May 2021

Winners Camp

The prize for all medalist of all categories. The development program prepared to reflect their Young Lions experience, to broaden their view and context on advertising in other communication disciplinces, and further develop their personal and creative excellence.

See Speakers 2020

More about

How it Works

Find here a couple of useful information helping you better understand the competition.

Entry Fee

The fee is 9.000 CZK (+VAT) per team.



All Young Lions taking part in the competitions must be 30 years of age or younger, born on or after 22 Jun 1989. A good understanding of spoken and written English is essential.



Each team consists of two young professionals working in creative communications/advertising/digital agencies or as freelancers. Teams from client´s organisations are accepted in this category too.



Competition brief focus on charitable, not-for-profit and CSR objectives. All submitted ideas created in the competitions will be made available to the respective charity to incorporate into their marketing campaign.



A brief is revealed to participants as competition commences during a briefing session. It is presented by president of a jury. The additional questions can be also answered by client.

PR Jury 2021


Dita Stejskalová

Managing Director PR & Influence Ogilvy Czech
CMO Ogilvy Czech a VMLY&R Prague


Filip Hrubý

Head of External Communication
Česká spořitelna


Petr Lesenský

Founder & Owner


Rostislav Starý



Patricie Šedivá

Public Affairs & External Communication Manager
Coca-Cola HBC

Media category

Partners & Supporters

Our partners support the development of the young generation of brand communication professionals and help them to grow in their ability to bring great creative ideas and innovative communication solutions needed for the commercial success of brands in today’s dynamically changing environment.