Digital 2021

Create an Integrated Digital Led Campaign

24-hour Communication Challenge + Live Presentation

Briefing session – Fri 16 Apr 2021 at 11:00
Presentations, Winners & Feedback session – Tue 20 Apr 2021

Briefing session begins on 16 Apr 2021


What is

Your Challenge

The Young Lions Digital Competition challenge your team to create an integrated digital led campaign.You will be expected to show how the power of digital technology can answer the client’s brief and provide a creative solution aligned to the technological evolution (online and/or mobile).

In a five-minute presentation, you will demonstrate your work in English to a digital jury. The jury will expect an explanation of the idea and usage of 3 digital led components. These components could be use of social media platforms or any other digital led execution.

A3 document

Including an example of use of 3 digital led components (social media platforms, any other digital led execution).

Written submission

Consist of 4 parts (max. 150 words each): Campaign Summary. Creative Insgiht. Solution. How does it work?

Live presentation

In five-minute presentation you will demonstrate your work to digital jury. Followed by a 5 minute Q&As.

Write down

Important Dates

Put it on your calendars. All important dates gathered at one place.

Thu 01 Apr 2021

Deadline for Registrations

Register your team before it is too late.

Registration closed

Tue 16 Mar 2021 at 18:00

Warmup meeting Is your great good enough?

It´s a meet-up of professionals who have an ambition and desire to develop their ability to create excellent communications solutions. It´s also an opportunity to get the answers to all your question you might have about Young Lions 2021.

Registration closed

Fri 16 Apr 2021 at 11:00

Briefing Session

Come to get a brief and get answers to all your questions about a challenge and a client organisation.

Tue 20 Apr 2021

Live Presentations followed by Winners Annoncement & Feedback Session

Demonstrate your work in a five-minute to a jury and persuade them how good you are. Then enjoy your success, and get a proper feedback (not only) your work.

Fri 28 – Sat 29 May 2021

Winners Camp

The prize for all medalist of all categories. The development program prepared to reflect their Young Lions experience, to broaden their view and context on advertising in other communication disciplinces, and further develop their personal and creative excellence.

See Speakers 2020

More about

How it Works

Find here a couple of useful information helping you better understand the competition.

Entry Fee

The fee is 9.000 CZK (+VAT) per team.



All Young Lions taking part in the competitions must be 30 years of age or younger, born on or after 22 Jun 1989. A good understanding of spoken and written English is essential.



Each team consists of two young professionals working in creative communications/advertising/digital agencies or as freelancers. Teams from client´s organisations are accepted in this category too.



Competition brief focus on charitable, not-for-profit and CSR objectives. All submitted ideas created in the competitions will be made available to the respective charity to incorporate into their marketing campaign.



A brief is revealed to participants as competition commences during a briefing session. It is presented by president of a jury. The additional questions can be also answered by client.

Digital Jury 2021


Martin Svetlík

Creative Strategy Lead
McCann Prague


Filip Kec

Managing Director
Httpool CZ&SK


Braňo Polák



Tomáš Sýkora

Digital Strategy Planner


Barbora Šumanská

Social Director
Ogilvy a VMLY&R

Media category

Partners & Supporters

Our partners support the development of the young generation of brand communication professionals and help them to grow in their ability to bring great creative ideas and innovative communication solutions needed for the commercial success of brands in today’s dynamically changing environment.