DIGITAL
Create an Innovative Integrated Digital Led Campaign
24-hour Communication Challenge + Virtual Presentation
Discover the most awarded digital campaigns of 2025 — creativity, innovation, and execution at their best.
WHO CAN
Participate
The Young Lions Digital Competition challenges young professionals with all types of digital expertise.
Team Challenge
Each team consists of two young professionals who work for any type of agency, client organisation (including small local brands) or as a freelancer. Teams can be combined.
Professions
It suits best to Digital Specialists, Digital Strategists, Campaign Specialists, Social Media Managers, Digital Managers, UX/CX designers, PPC specialists, etc.
Age Limit
All Young Lions participating in the competitions must be 31 or younger, born on or after 20 Jun 1994. A good understanding of spoken and written English is essential.
The Digital category capacity is 26 teams.
WHAT IS
Your Challenge
24-hour Challenge | From Brief to Work Submission
Unleash your digital expertise and create an integrated digital-led campaign using your unique digital approach. You are expected to show how the power of digital technology can answer the client's brief and provide a creative solution aligned with the technological evolution (online and/or mobile). Demonstrate your idea and usage of 3 digital led components in an A3 board. These components could be social media platforms or any other digital-led execution. A few days later, pitch your work in 5 minutes to a jury. The competition is entirely in English.
A3 board
The presentation board contains a description of your Campaign Summary, Creative Insight, Solution, and How does it work and visualization.
Written submission
The explanation consists of 4 parts (max. 150 words each): Campaign Summary, Creative Insight, Solution, and How it works.
Pitch Presentation
You will get 5 minutes to pitch your work to a jury, followed by a 5-minute Q&A.This is the time to shine and persuade the jury about the power of your campaign.
#FromGoodtoGreat
Take part in a race to greatness. Wherever you are in your career, just starting or super senior, you can benefit from it.
Like in sports, some go for the win and others for the experience. And everybody gets learning.
The Most Practical Way of Learning
You are naturally motivated to give your best performance as you participate in a competition. Moreover, you can compare your thinking and proposed solutions with others.
Unleash your Creative Potential
We ask you to be as creative as possible and come up with something extraordinary. We want you to enjoy the joy of creating. It is the feeling you want to experience every day. It's addictive.
Build on Your Experience
Young Lions unmasks your strengths and weaknesses. You get lots of input on where to focus your effort and energy to better yourself, both in expertise and skills.
Is Your Great Good Enough?
So you think you are great. Bring your A-game and show it to the industry. Winning the competition will give you the proof; it takes only 24 hours to know it for sure.
Shine Bright Like a Star
Succeed in the competition and enjoy it. You will get recognition and credit from your peers, superiors, competitors, clients, parents, partners, and even your pets. Fame awaits you.
Accelerate Your Career
Winning such a coveted accolade as Young Lions gets you into the spotlight of our industry and brings you more exciting opportunities sooner than expected. We have plenty of such examples.
Key Dates
Fri 14 Mar 2025 at 11:00 | Briefing session | in-person | Prague
Tue 18 Mar 2025 | Presentations & Feedbacks sessions | virtual | Zoom
Mon 24 Mar 2025 at 19:00 | Awards & Networking Night | in-person | Prague
DIGITAL
JURY
Jury President
Jake Barrow
Chief Creative Officer
VML Czechia
"Get on board the 24 hour roller coaster ride to Creative Town!"
Jury Member
Barbora Fryč Šumanská
Head of Family & Youth Audiences
MSL Czech Repulic
“Young Lions offers a unique chance to quickly test numerous skills you'd otherwise take years to practice.”
Jury Member
Richard
Axell
Associate Creative Director
LEGO Group OLA
“Young Lions is your creative battlefield - dare to challenge, break conventions, and prove that bold ideas can change the game.”
Jury Member
Michal Bubeníček
CEO & Partner
Etnetera Motion
“True game-changers find the synergy between human creativity and technology at scale.”
Jury Member
David Kotrč
Head of Campaigns
Visibility Digital
“I believe in the creativity and uniqueness of young people who can show us what they can do within 24 hours.”
DIGITAL
Partners & Supporters
Our partners support the development of the young generation of brand communication professionals and help them to grow in their ability to bring great creative ideas and innovative communication solutions needed for the commercial success of brands in today's dynamically changing environment.
Entry Fee
16.000 Kč (+VAT)What Is Included
Participation of your team in a competition and the opportunity to win.
Recording of your presentation and Q&A.
Individual feedback session for each team with the jury.
Recording of your feedback session with the jury.
Entry to the Awards & Networking night.
Opportunity to attend Winners camp – for all medalists.
NEW
COMMUNITY & CONNECTIONS - all-year round virtual community and in-person/virtual events for all competitors
BONUS
EXCELLENCE TRACK - Around 20 inspiring talks/workshops/masterclasses from our jury members