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Create an Innovative Integrated Digital Led Campaign

24-hour Communication Challenge + Virtual Presentation

Main Partner Digital

Key Dates

Fri 15 Mar 2024 at 11:00 | Briefing session | in-person | WPP Campus Prague
Tue 19 Mar 2024 | Presentations & Feedbacks sessions | virtual
Mon 25 Mar 2024 at 19:00 | Awards & Networking Night | in-person | WPP Campus Prague



The Young Lions Digital Competition challenges young professionals with all types of digital expertise.

Team Challenge

Each team consists of two young professionals who work for any type of agency, client organisation (including small local brands) or as a freelancer. Teams can be combined.


It suits best to Digital Specialists, Digital Strategists, Campaign Specialists, Social Media Managers, Digital Managers, UX/CX designers, PPC specialists, etc.

Age Limit

All Young Lions participating in the competitions must be 31 or younger, born on or after 21 Jun 1993. A good understanding of spoken and written English is essential.

The Digital category capacity is 26 teams.

Your Challenge

24-hour Challenge | From Brief to Work Submission

Unleash your digital expertise and create an integrated digital-led campaign using your unique digital approach. You are expected to show how the power of digital technology can answer the client's brief and provide a creative solution aligned with the technological evolution (online and/or mobile).

Demonstrate your idea and usage of 3 digital led components in an A3 board. These components could be social media platforms or any other digital-led execution.

A few days later, pitch your work in 5 minutes to a jury.
The competition is entirely in English.

A3 board

The presentation board contains a description of your Campaign Summary, Creative Insight, Solution, and How does it work and visualization.

Written submission

The explanation consists of 4 parts (max. 150 words each): Campaign Summary, Creative Insight, Solution, and How it works.

Pitch Presentation

You will get 5 minutes to pitch your work to a jury, followed by a 5-minute Q&A.This is the time to shine and persuade the jury about the power of your campaign.


Take part in a race to greatness. Wherever you are in your career, just starting or super senior, you can benefit from it.

Like in sports, some go for the win and others for the experience. And everybody gets learning.

The Most Practical Way of Learning

You are naturally motivated to give your best performance as you participate in a competition. Moreover, you can compare your thinking and proposed solutions with others.

Unleash your Creative Potential

We ask you to be as creative as possible and come up with something extraordinary. We want you to enjoy the joy of creating. It is the feeling you want to experience every day. It's addictive.

Build on Your Experience

Young Lions unmasks your strengths and weaknesses. You get lots of input on where to focus your effort and energy to better yourself, both in expertise and skills.

Is Your Great Good Enough?

So you think you are great. Bring your A-game and show it to the industry. Winning the competition will give you the proof; it takes only 24 hours to know it for sure.

Shine Bright Like a Star

Succeed in the competition and enjoy it. You will get recognition and credit from your peers, superiors, competitors, clients, parents, partners, and even your pets. Fame awaits you.

Accelerate Your Career

Winning such a coveted accolade as Young Lions gets you into the spotlight of our industry and brings you more exciting opportunities sooner than expected. We have plenty of such examples.






Chief Cat Officer
Self Employed

“The question is – why shouldn’t you? Best case scenario, you win a trip to Cannes. Worst case scenario, you lose a few hours of sleep.”




Head of Social Media

“I can’t wait to see young talents tackle this challenge of creativity and flexibility in digital advertising for NGOs.”





Digital Operations Director
GroupM Nexus

“As a past Young Lions contestant, now on the jury, I see immense value in both sides. My media agency experience adds unique insight.”





Head of Content & Creative

“Not only is Young Lions a one-of-a-kind experience that condenses the whole creative process into just a few hours, but this competition is a chance for young creatives to compete with the best of the best.”




Creative Director
McCann Prague

Why should I take part in Young Lions? “Why wouldn’t you? There’s nothing to lose and a lot to gain. Obviously in case you win, but even in the case that you don’t.


Partners & Supporters

Our partners support the development of the young generation of brand communication professionals and help them to grow in their ability to bring great creative ideas and innovative communication solutions needed for the commercial success of brands in today's dynamically changing environment.

Main Partner Digital

GroupM Nexus is a digital team to more than 140 digital marketing experts in Prague and more than 9000 worldwide, specializing in digital advertising, content creation, owned media optimization, analytics and reporting.

Together we focus on cross-channel activation as well as acquiring deep market and media understanding through data. We work closely with the GroupM media agencies and their clients so that the client message reaches the right audience.

GroupM Nexus constantly connects the unconnected to ensure long-term growth for companies and the people within them. 

Entry Fee

14.200 Kč (+VAT)

What Is Included

Participation of your team in a competition and the opportunity to win.

Recording of your presentation and Q&A.

Individual feedback session for each team with the jury.

Recording of your feedback session with the jury.

Entry to the Awards & Networking night.

Opportunity to attend Winners camp – for all medalists.