The client – a charity or non-profit organisation – explains the challenge’s objectives before the competition begins. Your team has to be made up of two marketers from an advertiser organisation, and you must create a product or service based on your own brand knowledge as well as produce a brief that answers the charity’s challenge.

Each Team needs to create a product/service relevant to their company’s business or/and area of the business. This is your chance to go head-to-head against fellow marketers and produce the perfect brief.

The jury will then act as an advertising agency to assess each piece of work. Your team will be judged on the clarity of the brief: the knowledge it displays about the product or service, the client organisation and its aims, and the specific goals of the campaign.

In a five-minute presentation, you will demonstrate your work in English to the jury.