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Create an innovative solution

24-hour Communication Challenge + Virtual Presentation

Supporter Marketers

Key Dates

Fri 15 Mar 2024 at 17:00 | Briefing session | in-person | WPP Campus Prague
Fri 22 Mar 2024 | Presentations & Feedbacks sessions | virtual
Mon 25 Mar 2024 at 19:00 | Awards & Networking Night | in-person | WPP Campus Prague



The Young Lions Marketers Competition challenges young professionals from client organisations.

Team Challenge

Each team consists of two young professionals working for client organisations (including small local brands). No freelancers or people from agencies are allowed.


It suits best to Marketers, Brand Managers, Activation specialists, Trade specialists, Key account managers, Promotion managers, etc.

Age Limit

All Young Lions participating in the competitions must be 31 or younger, born on or after 21 Jun 1993. A good understanding of spoken and written English is essential.

The Marketers category capacity is 26 teams.

Your Challenge

24-hour Challenge | From Brief to Work Submission

Create a product/service/solution relevant to your brand that answers the charity's challenge. Demonstrate your idea about the product/service clearly in 10 slides PowerPoint presentation.

A few days later, pitch your work in 5 minutes to the Media jury.
The competition is entirely in English.


Up to 10 slides to describe your product/service/solution. Later to be presented to the jury.

Written submission

Consist of 3 parts (max. 150 words each): Creative Idea/Insight, Strategy, Target audience, media planning & approach.

Pitch Presentation

You will get 5 minutes to pitch your work to a jury, followed by a 5-minute Q&A.This is the time to shine and persuade the jury about the power of your campaign.


Take part in a race to greatness. Wherever you are in your career, just starting or super senior, you can benefit from it.

Like in sports, some go for the win and others for the experience. And everybody gets learning.

The Most Practical Way of Learning

You are naturally motivated to give your best performance as you participate in a competition. Moreover, you can compare your thinking and proposed solutions with others.

Unleash your Creative Potential

We ask you to be as creative as possible and come up with something extraordinary. We want you to enjoy the joy of creating. It is the feeling you want to experience every day. It's addictive.

Build on Your Experience

Young Lions unmasks your strengths and weaknesses. You get lots of input on where to focus your effort and energy to better yourself, both in expertise and skills.

Is Your Great Good Enough?

So you think you are great. Bring your A-game and show it to the industry. Winning the competition will give you the proof; it takes only 24 hours to know it for sure.

Shine Bright Like a Star

Succeed in the competition and enjoy it. You will get recognition and credit from your peers, superiors, competitors, clients, parents, partners, and even your pets. Fame awaits you.

Accelerate Your Career

Winning such a coveted accolade as Young Lions gets you into the spotlight of our industry and brings you more exciting opportunities sooner than expected. We have plenty of such examples.






Creative Director-GAME
The LEGO Group

“I am living proof that failing Young Lions 11 times can still earn you a Cannes Lion years later and your dream job at one of the world’s biggest love brands.”




Head of Brang Marketing
TV Nova

“From my point of view, the best experience of Young Lions is the challenge itself. Developing a complex marketing strategy in a limited time? Yeah, that is definitely something you can use in the future.”




Deputy Managing Director
Hearts & Science

“If you go all in, Young Lions is one of the best opportunities how to explore, learn and grow. Not to mention meeting interesting people on the way.”



Partners & Supporters

Our partners support the development of the young generation of brand communication professionals and help them to grow in their ability to bring great creative ideas and innovative communication solutions needed for the commercial success of brands in today's dynamically changing environment.

Supporter Marketers

Plzeňský Prazdroj is the cradle of the world’s most popular beer category. The first batch of Pilsner Urquell beer was brewed here in 1842 and the brewmaster Josef Groll used the then unique method of bottom fermenting. The Pilsen Brewery gradually grew bigger and today the Plzeňský Prazdroj company comprises of four breweries in the Czech Republic (Pilsner Urquell, Gambrinus, Velkopopovický Kozel, Radegast), employs over 2,000 people, exports beer to more than 50 countries, and is a leader among brewers in the region and the biggest exporter of Czech beer.

Entry Fee

14.200 Kč (+VAT)

What Is Included

Participation of your team in a competition and the opportunity to win.

Recording of your presentation and Q&A.

Individual feedback session for each team with the jury.

Recording of your feedback session with the jury.

Entry to the Awards & Networking night.

Opportunity to attend Winners camp – for all medalists.