Young Lions competitions and training programme develop the ability and ambition to create excellent communications solutions.

01 – 11 Apr 2022 | 5 categories | 24-hour challenge | Hybrid event

Digital | Marketers | Media | PR | Print

Will you accept the challenge?

Let us put it simply: If you are serious about your career in marketing and communication, you participate in Young Lions every year until your age limit stops you. The sooner you begin, the better for you.

Create a team of two and answer a brief set by a non-profit organisation. You have 24-hours. Read on!

Creative Excellence. Personal Excellence.

#YoungLionsCZ #FromGoodtoGreat

General Partner:


Awards & Networking Night

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24-hour challenge

Young Lions

Young Lions competitions are a unique training programme for all young brand communication professionals* that develop their healthy ambition and ability to create excellent communications solutions.

The only platform where young professionals can find out how good they are compared to their peers, develop their creative and personal excellence and accelerate their career development.

If you love it and you’re serious about it, you come back every year to take a challenge again, discover more, learn more and succeed.

Young Lions are for everyone working in the communication industry. From newbies to seniors, from clients organisations to agencies to freelancers.

*usually, it is 30 years old and under but there is an exception for 2022; so competitors need to be born on or after 24 Jun 1990.




Young Lions competitions are once a year opportunity to form a team of two and alongside with their peers take a 24 hours challenge to create an excellent communication solution on the client’s brief and submit their work online. The clients are usually non-profit projects, charity or social causes. Participants can choose one of five different categories – Digital, Marketers, Media, PR, Print. Each category has its specifics and brings a different challenge. Some categories limit who is eligible for entry.

A few days later, teams pitch their ideas in 5 minutes to the jury and get specific feedback from the most respected professionals from our industry. If they scored among the bests – the medalists, they win a place in Winners Camp. It’s 2 days packed with masterclasses and practical training with world-class professionals. Winning Young Lions means gaining a coveted award closely watched by the whole industry.


Training Programme

Powerful learning through experience by working under time pressure.

Young Lions develop competencies in communication, cooperation, creative and critical thinking, problem-solving, decision making, getting things done, pitching, and presenting. Their provides group and individual feedback sessions and create an invaluable experience for personal and professional self-reflection.

Who Can


It is a competition to suit people from every corner of the communication industry, the perfect opportunity to put your talent in the spotlight and get priceless learning.

You can send as many teams as you want (as our capacity allows). Team members can be from the same organisation or combined from different organisations; you can even put together people from agencies and clients.


Are you from marketing, communication, or PR? We have a category specifically for clients (people working for brands) – the Marketers category, but you can select any category.


It is not only for creatives as some people think. It is also great for strategists, accounts, digital and PR specialists, etc. You can select from four categories.


You can select one of the four categories. Like people from agencies, you are not eligible for the category Marketers.



Participants can choose one of five different categories. Each category has its specifics and brings a different challenge. Some categories limit who is eligible for entry. All details can be found on individual categories pages.

Digital led campaign


Unleash your digital expertise and create an integrated digital-led campaign.

Read more

Product or service creation


Use your brand and create an innovative solution that answers the challenge from the brief.

Read more

Ad creation


Showcase your creative skills and produce a briliant print ad.

Read more

Strategic thinking


Develop an innovative communication strategy and demonstrate how you intend to use selected media channels.

Read more

PR campaign


Create an innovative PR Campaign in response to a client’s brief.

Read more

What when


We brief all categories in one day, on Friday 01 Apr. After the briefing session of your category, you have 24 hours to deliver your entry.


Warmup meeting | Q&As

Tue 22 Feb 2022 at 19:00 | Virtual

Attend the event and learn lots of useful tips and recommendations from previous winners and jury members. Also, get answers to all you need to know about the Young Lions competitions and training program.

Warmup meeting | Workshop

Thu 03 Mar 2022 at 19:00 | Virutal

Attend the event and learn lots of useful tips and recommendations from previous winners and jury members. Also, get answers to all you need to know about the Young Lions competitions and training program.


Fri 01 – Fri 08 Apr 2022 | Hybrid

The main event. The challenge that will make you work under pressure in a team and give the effort of doing the best you are capable of. It will show you how good you are and help you get better.

Awards & Networking Night

Mon 11 Apr 2022 | In person

Final get together live meeting. Have a drink, chat and network with those who participated in Young Lions 2022 – attendees, juries, partners. Let´s celebrate the best work with the winners and meet the most interesting people from our industry.

Winners Camp

Fri 27 – Sat 28 May 2022 | Virtual

This camp is dedicated to all medalists and their further development and growth in personal and creative excellence. Two days packed with top-notch workshops and training. The camp also gives medalists a chance to get to know each other better and connect.


Competitions Timeline

See detailed timeline for all categories.


From Good to Great

Learning Experience

It is one of a kind learning opportunity. You learn through real-life experience. As you compete on the same brief with your peers from the field, you naturally put yourself in it and give out the best you can do. The time constraint of the 24-hour challenge brings another element into play. You get lots of inputs from this experience for your self-reflection and further development. It is the greatest self-check of how good you actually are.

01. Creative thinking

Find the way how to come up with the most creative and innovative ideas.

02. Working under pressure

You have only 24-hour for the creation of something extraordinary. Time is running; a clock is ticking. Learn to control your stress level.

03. Co-operation

You and your partner in the team have to find the way how to communicate clearly, come to an agreement, be productive and work efficiently.

04. Decision making

There are no clients, no your directors, only you and your partner. You judge your concepts and ideas; you select direction of your work, you make the decision.

Those who help us

Our Partners & Supporters

Our partners support the development of the young generation of creative professionals and help them to grow in their ability to bring great creative ideas and innovative communication solutions needed for the commercial success of brands in today’s dynamically changing environment.

If you want to find out more about all our partners, not only general ones, go to the Partners page of to individual categories where you can find our category partners and supporters.

General Partner


WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. As our CEO, Mark Read, said: “The ‘new normal’ is yet to be defined but creativity has the power to ensure that what comes next is better than what came before.”

In the Czech Republic we are represented by a diverse group of talent in a family of creative, technology, media and research agencies – Ogilvy, VMLY&R, Wunderman Thompson, GroupM, H1.cz, MediaCom, Mindshare, Wavemaker, and Kantar.  We all share a vibrant space of WPP Campus on Bubenská 1.

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