Skip links


Develop an Innovative Communication Strategy

24-hour Communication Challenge + Virtual Presentation

Key Dates

Fri 15 Mar 2024 at 09:00 | Briefing session | in-person | WPP Campus Prague
Mon 18 Mar 2024 | Presentations & Feedbacks sessions | virtual
Mon 25 Mar 2024 at 19:00 | Awards & Networking Night | in-person | WPP Campus Prague



The Young Lions Media Competition challenges young professionals from agencies and client organisations and freelancers.

Team Challenge

Each team consists of two young professionals who work for any type of agency, client organisation (including small local brands) or as a freelancer. Teams can be combined.


It suits best to Strategists, Idea makers, Account managers, Media specialists, Media planners, etc.

Age Limit

All Young Lions participating in the competitions must be 31 or younger, born on or after 21 Jun 1993. A good understanding of spoken and written English is essential.

The Media category capacity is 26 teams.

Your Challenge

24-hour Challenge | From Brief to Work Submission

Create an innovative communication concept and strategy detailing how the idea will be executed and media creatively used. The strategic idea must be demonstrated clearly across the selected media channels. Demonstrate your concept and strategy in 10 slides PowerPoint presentation.

A few days later, pitch your work in 5 minutes to the Media jury.
The competition is entirely in English.


No more than 10 slides to describe your communication strategy. Later to be presented to the jury.

Written submission

Consist of 3 parts (max. 150 words each): Creative Idea/Insight. Strategy. Execution.

Pitch Presentation

You will get 5 minutes to pitch your work to a jury, followed by a 5-minute Q&A.This is the time to shine and persuade the jury about the power of your campaign.


Take part in a race to greatness. Wherever you are in your career, just starting or super senior, you can benefit from it.

Like in sports, some go for the win and others for the experience. And everybody gets learning.

The Most Practical Way of Learning

You are naturally motivated to give your best performance as you participate in a competition. Moreover, you can compare your thinking and proposed solutions with others.

Unleash your Creative Potential

We ask you to be as creative as possible and come up with something extraordinary. We want you to enjoy the joy of creating. It is the feeling you want to experience every day. It's addictive.

Build on Your Experience

Young Lions unmasks your strengths and weaknesses. You get lots of input on where to focus your effort and energy to better yourself, both in expertise and skills.

Is Your Great Good Enough?

So you think you are great. Bring your A-game and show it to the industry. Winning the competition will give you the proof; it takes only 24 hours to know it for sure.

Shine Bright Like a Star

Succeed in the competition and enjoy it. You will get recognition and credit from your peers, superiors, competitors, clients, parents, partners, and even your pets. Fame awaits you.

Accelerate Your Career

Winning such a coveted accolade as Young Lions gets you into the spotlight of our industry and brings you more exciting opportunities sooner than expected. We have plenty of such examples.






Chief Creative Office
DBB Prague

“Young Lions is a huge lesson not only for making you flex your creative muscle but for pushing your boundaries and forcing you out of your comfort zone.”




Strategy & Executive Director

“Be bold, state your main idea in one sentence and make sure it’s achievable.”




Business Director
Publicis Groupe

“Young Lions is the best way how to get a chance to start winning Cannes Lions while still being very Young Lion”





“Modern advertising world calls for creativity and innovation. And I believe Young Lions is the right place to show the best of your talent.”




Head of Strategy & Innovation

“Embrace challenges like Young Lions – it’s the yes that propels you forward, unlocks your potential and makes you a bright star in the industry.”

Entry Fee

14.200 Kč (+VAT)

What Is Included

Participation of your team in a competition and the opportunity to win.

Recording of your presentation and Q&A.

Individual feedback session for each team with the jury.

Recording of your feedback session with the jury.

Entry to the Awards & Networking night.

Opportunity to attend Winners camp – for all medalists.