MEDIA
Develop an Innovative Communication Strategy
24-hour Communication Challenge + Virtual Presentation
Explore how smart media planning and impactful placements drove exceptional results in 2025.
WHO CAN
Participate
The Young Lions Media Competition challenges young professionals from agencies and client organisations and freelancers.
Team Challenge
Each team consists of two young professionals who work for any type of agency, client organisation (including small local brands) or as a freelancer. Teams can be combined.
Professions
It suits best to Strategists, Idea makers, Account managers, Media specialists, Media planners, etc.
Age Limit
All Young Lions participating in the competitions must be 31 or younger, born on or after 20 Jun 1994. A good understanding of spoken and written English is essential.
The Media category capacity is 26 teams.
WHAT IS
Your Challenge
24-hour Challenge | From Brief to Work Submission
Create an innovative communication concept and strategy detailing how the idea will be executed and media creatively used. The strategic idea must be demonstrated clearly across the selected media channels. Demonstrate your concept and strategy in 10 slides PowerPoint presentation. A few days later, pitch your work in 5 minutes to the Media jury. The competition is entirely in English.
Presentation
No more than 10 slides to describe your communication strategy. Later to be presented to the jury.
Written submission
Consist of 3 parts (max. 150 words each): Creative Idea/Insight. Strategy. Execution.
Pitch Presentation
You will get 5 minutes to pitch your work to a jury, followed by a 5-minute Q&A.This is the time to shine and persuade the jury about the power of your campaign.
#FromGoodtoGreat
Take part in a race to greatness. Wherever you are in your career, just starting or super senior, you can benefit from it.
Like in sports, some go for the win and others for the experience. And everybody gets learning.
The Most Practical Way of Learning
You are naturally motivated to give your best performance as you participate in a competition. Moreover, you can compare your thinking and proposed solutions with others.
Unleash your Creative Potential
We ask you to be as creative as possible and come up with something extraordinary. We want you to enjoy the joy of creating. It is the feeling you want to experience every day. It's addictive.
Build on Your Experience
Young Lions unmasks your strengths and weaknesses. You get lots of input on where to focus your effort and energy to better yourself, both in expertise and skills.
Is Your Great Good Enough?
So you think you are great. Bring your A-game and show it to the industry. Winning the competition will give you the proof; it takes only 24 hours to know it for sure.
Shine Bright Like a Star
Succeed in the competition and enjoy it. You will get recognition and credit from your peers, superiors, competitors, clients, parents, partners, and even your pets. Fame awaits you.
Accelerate Your Career
Winning such a coveted accolade as Young Lions gets you into the spotlight of our industry and brings you more exciting opportunities sooner than expected. We have plenty of such examples.
Key Dates
Fri 14 Mar 2025 at 09:00 | Briefing session | in-person | Prague
Mon 17 Mar 2025 | Presentations & Feedbacks sessions | virtual | Zoom
Mon 24 Mar 2025 at 19:00 | Awards & Networking Night | in-person | Prague
MEDIA
JURY
Jury President
Tereza Svěráková
Creative Lead
OAK Prague
"I think there is simply no creative competition that gives such an adrenaline rush to both participants and judges, like Young Lions."
Jury Member
Ondřej Šimůnek
CEO Wavemaker
CMO GroupM
“Years ago, I said something was timeless, and I stand by it even now. Diving headfirst into a brilliantly crafted brief and delivering a knockout performance in 24 hours? That's an art form. ”
Jury Member
Petra Pipková
CEO
Mindsquared
“Young Lions are great challenge to show your innovation, creativity, talent and ability to perform under very limited timeframe and pressure. Still is a lot of fun.”
Jury Member
Pavla Hajnová
Managing Director
Dentsu X Czech Republic
“Success is not final, failure is not fatal: it is the courage to continue that counts.”
Entry Fee
16.000 Kč (+VAT)What Is Included
Participation of your team in a competition and the opportunity to win.
Recording of your presentation and Q&A.
Individual feedback session for each team with the jury.
Recording of your feedback session with the jury.
Entry to the Awards & Networking night.
Opportunity to attend Winners camp – for all medalists.
NEW
COMMUNITY & CONNECTIONS - all-year round virtual community and in-person/virtual events for all competitors
BONUS
EXCELLENCE TRACK - Around 20 inspiring talks/workshops/masterclasses from our jury members