The Young Lions Media Competition challenge your team to demonstrate your strategic thinking and innovative approaches to solving an important marketing challenge. You are expected to develop an innovative strategy detailing how the idea will be executed and media creatively used. The strategic idea must be demonstrated clearly across the selected media channels and the winner is the team creating the most compelling communications strategy to meet the marketing challenge. In a five-minute presentation, you will demonstrate your work in English to a media jury. The jury will expect an explanation of the idea and how you intend to use your selected media, demonstrating how you create consumer engagement versus simple persuasion, exploit the value of emerging media and unearth consumer insights that drive effective communication strategies. Consist of 3 parts (max. 150 words each): Creative Idea/Insgiht. Strategy. Execution. Put it on your calendars. All important dates gathered at one place. Register your team before it is too late. It´s a meet-up of professionals who have an ambition and desire to develop their ability to create excellent communication solutions. It´s also an opportunity to get the answers to all your question you might have about Young Lions 2021. Come to get a brief and get answers to all your questions about a challenge and a client organisation. Demonstrate your work in a five-minute to a jury and persuade them how good you are. Then enjoy your success, and get a proper feedback (not only) on your work. The prize for all medalist of all categories. The development program prepared to reflect their Young Lions experience, to broaden their view and context on advertising in other communication disciplinces, and further develop their personal and creative excellence. Find here a couple of useful information helping you better understand the competition. The fee is 9.000 CZK (+VAT) per team. All Young Lions taking part in the competitions must be 30 years of age or younger, born on or after 22 Jun 1989. A good understanding of spoken and written English is essential. Each team consists of two young professionals working in creative communications/advertising/digital agencies or as freelancers. Teams from client´s organisations are accepted in this category too. Competition brief focus on charitable, not-for-profit and CSR objectives. All submitted ideas created in the competitions will be made available to the respective charity to incorporate into their marketing campaign. A brief is revealed to participants as competition commences during a briefing session. It is presented by president of a jury. The additional questions can be also answered by client. Global Head of Strategy at Social.Lab Our partners support the development of the young generation of brand communication professionals and help them to grow in their ability to bring great creative ideas and innovative communication solutions needed for the commercial success of brands in today’s dynamically changing environment. PHD is a media agency, providing comprehensive media consultancy, with specialization in strategic media planning. We ensure also media buying to promote our clients‘ products and services. In the spirit of our motto “Finding a better way”, we put emphasis on creativity and innovation. PHD owns and runs www.mediaguru.cz, the leading website delivering news, analysis and data on media, marketing and advertising in the Czech Republic (according to NetMonitor). Together with agencies OMD and Attention!Media, PHD is a part of the communication group Omnicom Media Group.Your Challenge
Written explanation
Important Dates 2021
Deadline for Registrations
Warm-up meeting Is your great good enough?
Briefing Session
Live Presentations followed by Winners Annoncement & Feedback Session
Winners Camp
How it Works
Entry Fee
Eligibility
Team
Client
Brief
Media Jury 2020
Jakub Hodboď
Chief Strategy Officer at Ogilvy CzechPartners & Supporters
PHD
