Media 2021

Develop an Innovative Communication Strategy

24-hour Communication Challenge + Live Presentation

Briefing session – Fri 16 Apr 2021 at 9:00
Presentations, Winners & Feedback session – Mon 19 Apr 2021

Briefing session begins on 16 Apr 2021


What is

Your Challenge

The Young Lions Media Competition challenge your team to demonstrate your strategic thinking and innovative approaches to solving an important marketing challenge. You are expected to develop an innovative strategy detailing how the idea will be executed and media creatively used.

The strategic idea must be demonstrated clearly across the selected media channels and the winner is the team creating the most compelling communications strategy to meet the marketing challenge.

In a five-minute presentation, you will demonstrate your work in English to a media jury. The jury will expect an explanation of the idea and how you intend to use your selected media, demonstrating how you create consumer engagement versus simple persuasion, exploit the value of emerging media and unearth consumer insights that drive effective communication strategies.


No more than 10 slides to describe your communication strategy. Later to be presented to jury.

Written explanation

Consist of 3 parts (max. 150 words each): Creative Idea/Insgiht. Strategy. Execution.

Live presentation

In five-minute presentation you will demonstrate your work to media jury. Followed by a 5 minute Q&As.

Write down

Important Dates 2021

Put it on your calendars. All important dates gathered at one place.

Thu 01 Apr 2021

Deadline for Registrations

Register your team before it is too late.

Registration closed

16 Mar 2021 at 18:00

Warm-up meeting Is your great good enough?

It´s a meet-up of professionals who have an ambition and desire to develop their ability to create excellent communication solutions. It´s also an opportunity to get the answers to all your question you might have about Young Lions 2021.

Registration closed

Fri 16 Apr 2021 at 09:00

Briefing Session

Come to get a brief and get answers to all your questions about a challenge and a client organisation.

Mon 19 Apr 2021

Live Presentations followed by Winners Annoncement & Feedback Session

Demonstrate your work in a five-minute to a jury and persuade them how good you are. Then enjoy your success, and get a proper feedback (not only) on your work.

Fri 28 – Sat 29 May 2021

Winners Camp

The prize for all medalist of all categories. The development program prepared to reflect their Young Lions experience, to broaden their view and context on advertising in other communication disciplinces, and further develop their personal and creative excellence.

See Speakers 2020

More about

How it Works

Find here a couple of useful information helping you better understand the competition.

Entry Fee

The fee is 9.000 CZK (+VAT) per team.



All Young Lions taking part in the competitions must be 30 years of age or younger, born on or after 22 Jun 1989. A good understanding of spoken and written English is essential.



Each team consists of two young professionals working in creative communications/advertising/digital agencies or as freelancers. Teams from client´s organisations are accepted in this category too.



Competition brief focus on charitable, not-for-profit and CSR objectives. All submitted ideas created in the competitions will be made available to the respective charity to incorporate into their marketing campaign.



A brief is revealed to participants as competition commences during a briefing session. It is presented by president of a jury. The additional questions can be also answered by client.

Media Jury 2021


Lester Tullet

Creative Director and Partner


Marek Bačo

Media Strategy Director


Roman Biath

Strategist and Creative Lead


David Krňák

Chief Media Officer
Publicis Groupe


Lenka Vaněk

Brand, Marketing & Communication Director


Jiří Vítek

Head of Media & Performance Service Line CEE

Media category

Partners & Supporters

Our partners support the development of the young generation of brand communication professionals and help them to grow in their ability to bring great creative ideas and innovative communication solutions needed for the commercial success of brands in today’s dynamically changing environment.