PR
Demonstrate your innovative approach to PR campaign
24-hour Communication Challenge + Virtual Presentation
In cooperation with
Main Partner
Key Dates
Fri 14 Mar 2025 at 13:00 | Briefing session | in-person | Prague
Wed 19 Mar 2025 | Presentations & Feedbacks sessions | virtual | Zoom
Mon 24 Mar 2025 at 19:00 | Awards & Networking Night | in-person | Prague
WHO CAN
Participate
The Young Lions PR Competition challenges young professionals from agencies and client organisations and freelancers.
Team Challenge
Each team consists of two young professionals who work for any type of agency, client organisation (including small local brands) or as a freelancer. Teams can be combined.
Professions
It suits best to PR specialists, PR managers, Digital speciliasts, Digital strategists, Campaing specilists, Social media mangers, Digital managers, etc.
Age Limit
All Young Lions participating in the competitions must be 31 or younger, born on or after 20 Jun 1994. A good understanding of spoken and written English is essential.
The PR category capacity is 26 teams.
WHAT IS
Your Challenge
24-hour Challenge | From Brief to Work Submission
Create an innovative PR-led campaign detailing how the idea will be executed in selected channels and PR activities creatively used. Demonstrate your concept and strategy in 10 slides PowerPoint presentation. A few days later, pitch your work in 5 minutes to the Media jury. The competition is entirely in English. Create an innovative communication strategy detailing how the idea will be executed in selected channels and PR activities creatively used.
Presentation
No more than 10 slides to describe your communication strategy. Later to be presented to the jury.
Written submission
Consist of 3 parts (max. 150 words each): Creative Idea/Insight. Strategy. Execution.
Pitch Presentation
You will get 5 minutes to pitch your work to a jury, followed by a 5-minute Q&A.This is the time to shine and persuade the jury about the power of your campaign.
#FromGoodtoGreat
Take part in a race to greatness. Wherever you are in your career, just starting or super senior, you can benefit from it.
Like in sports, some go for the win and others for the experience. And everybody gets learning.
The Most Practical Way of Learning
You are naturally motivated to give your best performance as you participate in a competition. Moreover, you can compare your thinking and proposed solutions with others.
Unleash your Creative Potential
We ask you to be as creative as possible and come up with something extraordinary. We want you to enjoy the joy of creating. It is the feeling you want to experience every day. It's addictive.
Build on Your Experience
Young Lions unmasks your strengths and weaknesses. You get lots of input on where to focus your effort and energy to better yourself, both in expertise and skills.
Is Your Great Good Enough?
So you think you are great. Bring your A-game and show it to the industry. Winning the competition will give you the proof; it takes only 24 hours to know it for sure.
Shine Bright Like a Star
Succeed in the competition and enjoy it. You will get recognition and credit from your peers, superiors, competitors, clients, parents, partners, and even your pets. Fame awaits you.
Accelerate Your Career
Winning such a coveted accolade as Young Lions gets you into the spotlight of our industry and brings you more exciting opportunities sooner than expected. We have plenty of such examples.
PR
JURY
Jury President
Pavel Vlček
Chairman of the Executive Committee
ASCOPA
"The Young Lions competition offers young PR professionals a chance to showcase creativity, gain valuable experience, and kickstart their careers on the top level."
Jury Member
Václav Sochor
Head of Corporate Communications
Tipsport
“Being a tour guide for young lions on their adventurous journey through the rolling landscape of top-notch advertising is a great honor for me. I already feel deep respect for them.”
Jury Member
Jitka Němečková
CEE Corporate Affairs Manager
Haleon
“I love developing young talents, and I believe that participating as a jury member in Young Lions will allow me to recognize and nurture their innovative ideas.”
PR
Partners & Supporters
Our partners support the development of the young generation of brand communication professionals and help them to grow in their ability to bring great creative ideas and innovative communication solutions needed for the commercial success of brands in today's dynamically changing environment.
Main Partner
Hero & Outlaw is a dynamic communications agency based in Prague, dedicated to challenging the status quo. With a team of seasoned professionals, we specialize in PR and innovative communication strategies. Our award-winning projects showcase our commitment to excellence. We have won three consecutive Cannes Lions awards in recent years. Although based in Prague, we operate across Europe and represent some of the most interesting brands that focus on real impact.
Entry Fee
16.000 Kč (+VAT)What Is Included
Participation of your team in a competition and the opportunity to win.
Recording of your presentation and Q&A.
Individual feedback session for each team with the jury.
Recording of your feedback session with the jury.
Entry to the Awards & Networking night.
Opportunity to attend Winners camp – for all medalists.
NEW
COMMUNITY & CONNECTIONS - all-year round virtual community and in-person/virtual events for all competitors
BONUS
EXCELLENCE TRACK - Around 20 inspiring talks/workshops/masterclasses from our jury members