From Good to Great

Apr 13 – 20 2018

The national championship in marketing communications
for young professionals under 30

From marketers to aspiring creative directors, there’s a competition to suit people from every corner of the communications industry. Competitors have just 24 hours to answer a brief set by a non-profit organisation and over 200 contestants work in teams to battle it out, so it’s the perfect opportunity to put their talent in the spotlight.

Competitions 2018 begins in

Competitions finished. Winners were selected. Feedback was given. Now, we are working on preparations for a final report.

The competitions 2018 will start on 13 Apr 2018 with briefing sessions. Registrations will be open from 26 Feb 2018. The Warm-up event: “How to hack Young Lions“ will be held on 11 Mar 2018.


24-hour challenge

Young Lions

The most talented and creative professionals go head-to-head and compete against the clock to be crowned the Young Lions champions in 2017.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.

Digital expertise


Unleash your digital expertise under pressure and create an integrated social media campaign.

Brief creation


Produce a brief that answers the charity’s challenge as well as create a product or service based on your own brand knowledge.

Strategic thinking


Demonstrate your strategic thinking and innovative approaches to solving an important marketing challenge to drive critical business success.

Ad creation


Showcase your creative skills as you compete in teams to produce a stand-out, captivating and unique print ad to a charity’s brief.

Those who help us

Our Partners
& Supporters

Our partners support the development of the young generation of creative professionals and help them to grow in their ability to bring great creative ideas and innovative communication solutions needed for the commercial success of brands in today’s dynamically changing environment.

Aspect image
Aspect image

General Supporter


“Creativity is the engine of communication and spice of business. That’s why we decided to support young creative talents and joined the Young Lions as the general supporter. Let the most original ones to fly to the creative mecca in Cannes. We cross our fingers.“


Media Partner


Online daily about all important in media and marketing communication in the Czech Republic. Special parts are content projects like Národní galerie reklamy, regular evaluation of Czech campaigns Reklamní katovna, morning newsletter and also job offers. The web is published from 2011. We are a part of News Media, which includes Retailek, news focused on retail news, and regular events like AppParade, Marketing obrazem and Digiveletrh.



Register your Team

More and more teams

Growing Platform

Each year, we grow the number of teams taking part in this unique learning experience. We have created the platform that accelerates career development of talented young creative professionals.

2016: 85 teams

2015: 80 teams

2014: 74

2013: 63 teams

* Chart shows year by year number of teams competing

From Good to Great

Learning Experience

We have created the development platform for future stars. We bring unique experience supporting professional & personal development. We cultivate both creative and critical thinking via Feedback sessions.

01. Creative thinking

Find the way how to come up with the most creative and innovative ideas.

02. Working under pressure

You have only 24-hour for the creation of something extraordinary. Time is running; a clock is ticking. Learn to control your stress level.

03. Co-operation

You and your partner in the team have to find the way how to communicate clearly, come to an agreement, be productive and work efficiently.

04. Decision making

There are no clients, no your directors, only you and your partner. You judge your concepts and ideas; you select direction of your work, you make the decision.

What when


This year, we have pushed further and incorporated lots of new things.

Warm-up event

This new event is going to help you better prepare for the competitions. Former winners and jury members will share their experiences and give you some tips and tricks how to increase your chance actually to win.


The main event. The challenge that will make you work under pressure in a team and give the effort of doing the best you are capable of. It will show you how good you are and help you get better.

Winners Camp

Not only 1st place winners, but also 2nd and 3rd place winners will have a chance to be trained in this camp focused on creative and critical thinking and skills development.

Inspirational Report

This (e)book will be full of inspiration for young professionals. It will review 2017, give credit to winners, show how it works in Cannes, provide tips & tricks for the competition, creativity and career development.