Brief – 13 Apr 2018 at 9:00, Presentations & Feedback session – 16 Apr 2018

your strategic thinking
to the world

24-hour Communication Challenge + Live Presentation
What is

Your Challenge

The Young Lions Media Competition challenge your team, the brightest professional minds working in agencies, to demonstrate your strategic thinking and innovative approaches to solving an important marketing challenge to drive critical business success.

You are expected to develop an innovative strategy detailing how the idea will be executed and media creatively used.

The strategic idea must be demonstrated clearly across the selected media channels and the winner is the Team creating the most compelling communications strategy to meet the marketing challenge.

In a five-minute presentation, you will demonstrate your work in English to a media jury. The jury will expect an explanation of the idea and how you intend to use your selected media, demonstrating how you; create consumer engagement versus simple persuasion, exploit the value of emerging media and unearth consumer insights that drive effective communication strategies.

Write down

Important Dates

Put it on your calendars. All important dates gathered at one place.

11 Mar 2018 at 18:30

Warm-up meeting
From Good to Great

Attend the meeting if you want to know how to hack Young Lions competitions. Tips & Tricks from past winners and jury members.
More info

29 Mar 2018

Deadline for Registrations

Register your team before it is too late.

13 Apr 2018 at 9:00

Briefing Session

Come to get a brief and get answers to all your questions about a challenge and a client organisation.

16 Apr 2018

Live Presentations followed by
Winners Annoncement & Feedback Session

Demonstrate your work in a five-minute to a jury and persuade them how good you are. Then enjoy your success, and discuss (not only) your work.

25-27 Mat 2018

Winners Camp

Get intensive training and take an active part in workshops helping you become even greater than you are.

18-22 Jun

Cannes Lions

Visit Cannes, enjoy the festival, boost your creativity and fight for a gold medal in the Young Lions world finale.

More about

How it Works

Find here a couple of useful information helping you better understand the competition.

Entry Fee

The fee is 8.600 CZK (+VAT) per team.



Competition brief focus on charitable, not-for-profit and CSR objectives. All submitted ideas created in the competitions will be made available to the respective charity to incorporate into their marketing campaign.



A brief is revealed to competitors as competition commences during a briefing session. It is presented by a client and a president of a jury.



Each team consists of two young professionals working in media agencies or in-house media departments in agencies or as freelancers.



All Young Lions taking part in the competitions must be 30 years of age or younger, born on or after 22 June 1987. A good understanding of spoken and written English is essential.


Impact HUB

Drtinova 10
Prague 5

Media category

Partners & Supporters

Our partners support the development of the young generation of creative professionals and help them to grow in their ability to bring great creative ideas and innovative communication solutions needed for the commercial success of brands in today’s dynamically changing environment.

Aspect image
Aspect image

Partner – Media category


PHD is a media agency, providing comprehensive media consultancy, with specialization in strategic media planning. We ensure also media buying to promote our clients’ products and services. In the spirit of our motto “Finding a better way”, we put emphasis on creativity and innovation. PHD owns and runs, the leading website delivering news, analysis and data on media, marketing and advertising in the Czech Republic (according to NetMonitor). Together with agencies OMD and Attention!Media, PHD is a part of the communication group Omnicom Media Group.